Sophiyanah David
Sophiyanah David

Sophiyanah David

Sophi is a brilliant content creator with a flair for creative writing. Her hardwork and passion in real estate digital marketing has inspired us to continue delving into this field. Stay tuned for the articles she's going to share to help your journey down real estate marketing be as easy & effortless!

Articles by 

Sophiyanah David

Maximise Conversions On Your Property Microsite

5 Ways To Improve Your Property Microsite For Maximum Conversions

Keen on taking your property microsite conversions to the next level? These helpful tips will get you there quickly!

December 8, 2022
Why Keyword Stuffing Kills SEO

What Is Keyword Stuffing & Why Does It Kill Your SEO?

If you’re new to digital marketing, you might have heard of keyword stuffing and how it’s a big no-no. But why is that the case? Read on to find out!

December 5, 2022
Traditional vs Digital Marketing

Traditional vs Digital Marketing: Which Should Realtors Use?

Do you need to venture into digital marketing when you’re already using cold calls, handouts, and billboards to broadcast your services? Find out here!

December 1, 2022
Maximise Your Return On Ad Spend (ROAS)

5 Tips To Maximize Your Return On Ad Spend (ROAS)

Looking for actionable ways to boost your campaign’s ROAS? Have a quick read here for our tried-and-true tips!

November 14, 2022
Property Microsite Upgrades To Convert More Leads

5 Property Microsite Upgrades To Help You Convert More

Ready to take your property microsite to the next level? Our must-have upgrades will skyrocket your conversions in no time!

November 10, 2022
Improving Your Property Microsite's User Experience

How To Improve Your Property Microsite's User Experience To Lead Gen

How do you ensure your site is functional, contemporary & relevant to potential buyers? Discover how you can give users a seamless, fluid experience here!

November 7, 2022
Why Isn't Your Property Landing Page Converting?

Why Isn't Your Property Landing Page Converting? (+ How To Fix It)

What do you do when your landing page isn’t generating the real estate leads you need? Read on to find out how you can solve this problem!

November 3, 2022
Guide To Google Ads Optimisation

A Singapore Realtor's Guide To Google Ads Optimization

Ready to learn how you can optimize your new condo launch ads for better lead gen results? Read on for our top tips!

October 13, 2022
Increase Your Property Microsite Visibility On Google

5 Ways To Increase Your Property Microsite's Visibility on Google

Website visibility is key to skyrocketing your sales and comms. So, here are 5 ways (+ some extra tips) on how you can effectively achieve this!

October 10, 2022
Top Reasons For Unsuccessful Condo Launch Campaigns

Top Reasons Why Your New Condo Launch Campaigns Aren't Successful

Got an upcoming new launch? Avoid these common mistakes and you’ll be on your way to making maximum sales (and comms)!

October 6, 2022
Don't Buy Leads Even With Money Back Guarantee

Here's Why You Shouldn't Buy Leads Even With Money-Back Guarantee

Just like anything that sounds too good to be true, buying leads can actually cause more harm than good for your property business – read more here!

October 3, 2022
Real Estate Social Media Strategy

How To Build A Real Estate Social Media Strategy For 2023

Ready to set your social media game on fire? Here’s how you build a winning online marketing strategy from scratch!

September 15, 2022
Ways To Market A Condo Launch

5 Easy Ways To Market Your Next Condo Launch

Tired of churning out stale marketing and spending a fortune on strategies with poor results? Try these tips on your next launch for red-hot leads!

September 12, 2022
Key Tips For A Successful New Launch Campaign

Key Tips For A Successful New Launch Campaign

How do you make sure your new launch campaign is successful? Well, read on as we cover some sure-fire tips to set you up for success!

September 8, 2022
Improve Your Property Ads' CTR

Ways To Improve Your Property Ad's Click Through Rate

What are Click Through Rates and what strategies can you adopt to boost those numbers on your next PPC property campaign? Read on and find out!

September 5, 2022
Signs Your Brokerage Needs A Microsite

5 Tell-tale Signs Your Brokerage Needs A Microsite (ASAP!)

“What's the point of a microsite if my property business is already running without one?". Read on to identify signs indicating you need a microsite!

September 1, 2022
Advertising Multiple Properties

Advertising Multiple Properties – What Realtors Should Know

Multi-portfolio property management is no joke. Here’s what you should know to best prepare yourself on this journey!

August 18, 2022
Social Media Ads vs Google Ads

Social Media ads vs Google ads; Which Is Better For Realtors?

Not sure which ad platform works best for you? Read on as we cover the pros and cons of each strategy as well as offer our final thoughts among the both!

August 15, 2022
Are Your Real Estate Google Ads Working

How Can You Tell If Your Real Estate Google Ads Are Working?

What analytics should you keep an eye on to know if your google ads are working as they should? Read on to find out our top picks!

August 11, 2022
New Launch Marketing Efforts

When Do I Start Or Stop New Launch Marketing Efforts? (+Tips!)

Not sure when you should start or stop advertising for your new launch condo listings? Read on for answers and tips on creating a successful campaign!

August 4, 2022
Realtors' Lead Gen Using Social Media

A Realtor’s Guide To Property Lead Gen With Social Media

Posting on social media platforms doesn’t have to be complicated, confusing, or frustrating. Simply use these tips to help guide your lead gen efforts!

August 8, 2022
Advertising For International Real Estate

How Can I Advertise For International Real Estate?

Interested in advertising overseas properties? Keep reading for advice on when it’s worth it and what you should do for best results!

August 1, 2022
Guide To Lead Generating With Google Ads

Your Step-By-Step Guide To Creating Lead Generating Google Ads

Interested in DIY-ing your Google ads campaign, but feeling a little confused? Keep reading this step-by-step walkthrough for effective property lead gen!

July 18, 2022
Alternatives to Google Ads For Real Estate Agents

4 Alternatives To Google Ads For Real Estate Agents

Looking for new marketing options for your new condo launches? Here are 4 ways you can try to help drive real estate lead generation!

July 14, 2022
Reasons Why Google Ads Are Not Showing

Top Reasons Why Your Property Google Ads Aren't Showing

There could be a couple reasons why your ads aren’t working. Take a look at these common causes & their solutions to continue gaining your property leads!

July 11, 2022
Budgeting For Real Estate Marketing

What Should My Real Estate Marketing Budget Look Like?

Marketing is a worthwhile investment. But how do you know how much to spend, what an ideal budget is, and what it should cover? Read on for answers!

July 7, 2022
Property Marketing With Microsites

Here's Why It’s Time You Embrace Microsites To Market Your Properties

They say best things come in small packages, and microsites are no different. Find out how these sites can help lead generation for your property agency here!

June 6, 2022
8 Must-Have Features for a Solid Real Estate Website

8 Must-Have Features for a Solid Real Estate Website

Your website is the first impression you make with clients. If you're looking for ways to make it engaging, user-friendly, and distinctive, here are 8!

April 25, 2022