5 Property Microsite Upgrades To Help You Convert More

In this digital age having a regular real estate microsite just isn’t going to cut it. 

If you want to get ahead of competition to drive conversions, you need to consider upgrading your site with elements potential buyers will appreciate.

That’s why we’ve collected these ideas on how you can revamp your property microsite and gain competitive advantage without shelling out dollars on a complete redesign. 

Ready? Let’s begin.

Every successful realtor knows the little things are what helps close deals. 

More than just being the middle person that connects prospects with their dream home, realtors also need to offer other services, one of which is convenience. 

Our world moves pretty fast. As a result, anything that helps make your client’s lives a little easier will increase your chances of landing a lead. 

So, how do you make your services more customer-focused? 

One easy trick is to offer up transparent unit price lists as well as availability information on your page. Listings complete with these descriptions are not only more compelling, they also tell potential home buyers you’re trustworthy.

Just like how pricing and unit availability details can boost your odds of catching leads, incorporating floor plans into your property microsite is no different. 

Besides bringing convenience to the table, these plans take it a step further to help enhance the imagination and visualization process for potential buyers. 

Some prospects can find it challenging to piece together your images and texts. Floor plans build a bridge between the pictures and the actual property. This makes it easier for them to contemplate if the condo meets their needs or if it’s even worth viewing. 

If they can see themselves living in the condo, half of your job is already done!

Pro tip: In order to make your new launches stand out, make sure the floor plan is professional, accurate, and complete. Each room of the home should be clearly depicted. Be sure to also include details such as the location of windows, doors, and stairs.

Google loves video content. 

As such, uploading quality real estate videos on your site is a great way to generate more eyes on your listing. What’s more, it also helps you build social proof and credibility with potential buyers and sellers.

If your page already has a video, then you’ll be glad to know it’s 53 times more likely to receive an organic first-page ranking compared to those who only have texts and photos on their site. 

However, if your only videos are 3D Matterport tours, then it’s time to switch things up. Because while virtual tours take shooting loads off your hands, taking short reels of the actual house adds a human touch and shows your clients that you’re willing to go the extra mile for them. 

So, here are some popular types of real estate videos to get you started on new content; 

• Upload ‘About Us’ videos that introduce prospects to your agency and team in just a couple minutes.
• Add in expert videos that showcase your knowledge on the specific new condo launch. You can also slip in your general knowledge of Singapore’s real estate market in these videos. 
• Try including a video to show the surrounding area where the house is located.
• Add in a guided tour of the different types of available units and their amenities. 
• Create testimonial videos to leverage satisfied former clients.
  

Buyers don’t simply move into a home, they move into a neighbourhood. 

That’s why it’s worth keeping up-to-date with what’s going on in the district where your new launches are located. 

This information helps paint an immersive picture of the life prospects could lead. 

So, next time you take up a new listing, make sure to also include; 

• Pictures of the properties or buildings next to your condo
• Convenience to amenities
• Proximity to public transportation
• Nearby retail or shopping outlets
• Proximity to schools
• Nearby restaurants

It’s easy to catch what’s already happening around your new launch since you can see it. 

But what about being informed on the potential that the district could hold 5 to 10 years from today? How do you do that? 

It’s simple, really –  just keep up to date with the news! 

From imminent mortgage inflation rates, to the health of our economy, we hear everything from this reliable source. But while it can do wonders for establishing yourself as an expert in the field, wading through the daily news to find pieces of information relevant to you can be difficult and frustrating. 

That’s why 8ambrief is so convenient. It helps take the weight off your daily research by sending you the latest updates on your district of choice at 8am every day! As such, offering this information to your prospects can help reassure them their investment is worthwhile. 

And that’s it for our tips! Looking for ways to maximize your digital marketing efforts? Follow our LinkedIn or Facebook pages for more hot property lead gen tips! 

Interested in leaving your real estate microsite in the hands of experts? Look no further! With years of experience in the field, SellMoreCondos (SMC) have property lead gen down to art. We’ve worked with over 80 realtors across Singapore to craft quality real estate Google Ads, landing pages, and microsites that produce results. But don’t just take our word for it – check out our case studies for a closer look at the comms we helped generate. Feel free to get in touch with our friendly team for more information!