5 Reasons Why Real Estate Landing Pages Bring Effective Leads

Heard the term ‘landing page’ but not exactly sure what it is? 

Simply put, a landing page is a single web page as opposed to an entire website. Its sole purpose is to help you convert your visitors into leads.   

Having a real estate landing page creates social proof to help you establish credibility as a trustworthy realtor on the market. 

The magic behind an effective landing page lies with having a good sales pitch, which works hand in hand with a lead form at the end of the page. Ideally, it should capture your customers’ name, email, phone number or any necessary information needed to help you seal the deal. 

It’s a great marketing tool, and property agents that we’ve worked with absolutely love them.

Keen to know more about real estate landing pages and why they work so well? 

Let’s dive right into it! 

A landing page converts more traffic because they are focused on one goal or call-to-action (CTA). This means every landing page is dedicated to market exactly one condo or listing at a time. 

So what? What does this do for you? 

Well, a website or home page is great for providing general information and encouraging visitors to explore your site, services, as well as listings. But sometimes this could work against your favour - especially because you can’t use these sites to prompt immediate action when your visitors are too distracted with everything that’s going on. 

On the other hand, property landing pages focus on one condo per landing page, giving users exactly what they want to read while also encouraging buying intention with the right CTAs. This is a major reason why landing pages are so successful at filtering high-quality, good-fit prospects from uninterested candidates.

Pro tip: Make sure your landing page is easy to navigate. Don’t skimp on uploading stunning pictures of your new condo launches. Highlight the unique selling points of the development by asking yourself questions like,  ‘Are there any popular amenities worth mentioning?’ and ‘What’s in it for the buyer?’. 

Another reason why real estate landing pages bring effective leads is its ability to track your visitors. You can do this by leveraging marketing analytic tools like Google Tag Manager and Google Analytics to give you clearer insights on the likes, dislikes, and overall preferences of your page visitors. 

This includes finding out if visitors access your page using desktop or mobile phone, if they prefer filling in forms compared to answering text messages, or receiving calls, as well as answers to other questions like ‘How long does a visitor spend browsing your page?’ and ‘ Is my overall bounce rate too high?’.

And since these data are tagged specifically to your landing page, figuring out when the content is suitable for your audience and when there’s room for improvement is easy! 

Monitoring these data are important to help you make the necessary adjustments to provide a seamless, personalized experience for your visitors. This helps them reach the decision to convert quicker.

People nowadays have shorter and shorter attention spans. 

According to Nielson Norman Group, you have around 10 to 20 seconds to capture and engage a visitor before they leave your site - and landing pages are perfect for this purpose. 

They are short and succinct, with content that’s straight to the point without beating around the bush. Besides, keeping things easier to read and digest also shows respect for people’s time - further offering a far more compelling overall user experience.

A successful sales pitch for any real estate agent is bread and butter. 

But have you ever had an instance where you were so nervous that you ended up not being coherent? Or what about those times when someone interrupted your sales pitch, causing you to lose your train of thought?

With a landing page, you don’t have to worry about slipping up if you missed any parts when throwing your pitch. 

In fact, the decision to add, remove, or tweak sections of your pitch to make your offer irresistible is entirely in your hands. 

Pro tip: It's also important to note that a logical flow in any landing page is crucial for converting high qualified leads. This can help your visitors see the bigger picture of what you’re offering so they remain interested enough to leave behind their contact information. 

When someone clicks on your ad, they expect to land on a page that’s relevant to what they saw on your ad. If they don’t immediately find what they expect, they’re more likely to leave.

As mentioned previously, landing pages are highly customizable according to what you would like to showcase. This means you can insert keywords and even the ad copy itself in your landing page to help sell a consistent message to your audience.

This will bring in effective leads because visitors would easily know they are in the right place since keywords used in the landing page match their user search and intention. 

Another added benefit to using landing pages in conjunction with Google Ads is that it also helps you receive a higher ad quality score. Simply put, this means Google views your ad and landing page as more relevant and useful to the searched keyword as compared to other advertisers. And as a reward, Google will decrease your cost per conversion – meaning you will get to save more for the same number of clicks/conversions.

So there you have it! These are the reasons behind how a real estate landing page generates effective leads for you!

If you find setting up your own landing page a little too complicated, feel free to contact us to give you a hand instead! SellMoreCondos (SMC) has spent years experimenting with, testing, and perfecting landing pages to gain leads effectively. To date, we’ve helped a growing number of realtors across Singapore earn more than 2.5 million in commissions. We also take pride in providing outstanding digital marketing services, such as Google ads, microsites, and more, to assist brokerage businesses in growing and enhancing their online visibility.  Get in touch with our friendly staff to find out how we can assist you right away!

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