5 Ways To Improve Your Property Microsite For Maximum Conversions

As the face of your property marketing agency, it’s important that your microsite is properly equipped with the necessary measures to ensure maximum conversion. 

But what exactly does it need? 

Read on as we share our top tips for scaling your microsite conversion rates!  

Packing every listing with as much information as you can find on the property, neighbourhood, and district is the way to get buyers interested. 

With every listing you take up, keep in mind that your clients are buying a lifestyle – not just a home. What this means is that you need to go the extra mile to help paint that picture for them. 

Are they living in a warm, comfortable 1-bedder? Are they soaking their stresses away in a jacuzzi overlooking the bustling CBD? Or does their home have a convenient access to nearby schools, MRTs, restaurants, and shopping malls? 

Every information you provide gets you one step closer to selling. 

Pro tip: If you’re looking to be updated with the latest ongoings in an area, keeping up with the daily news is the way to go! But we understand how difficult this can be especially for those of you with packed schedules. As such, subscribing to convenient, affordable apps like 8ambrief will help take this task off your hands. 

We can’t be the only ones who get a little frustrated and annoyed when a web page has pop-ups. 

Well, buyers are no different. 

They clicked on your page with an aim – be it searching for information, services, or a new home. Anything in their way of achieving this is only going to cause them to leave prematurely. 

Remember, you’re not the only one advertising this property. By the time you have your listing up, chances are, your competitors would also be revving to go as well. 

This means you need to remove any in-page distractions that can seem intrusive or off-putting, so prospects don’t turn to your competition. Keeping an eye on your user experience is how you maintain low bounce rates and preserve your target audiences’ attention.

While we’re on the topic of features that can kill your lead conversions, having too many required field forms is also worth mentioning. 

In fact, it’s one of the best ways to kill your conversion rate.

Make sure to remove all unnecessary form fields, leaving only those that are essential to accomplishing your goal. You don’t want to scare your prospects away over a couple bits of information. 

Keywords are crucial to your content because they play on a buyer’s intent. 

Although these search terms don’t directly cause users to take actions, they do enable you to target interested customers. As a result, a clever keyword strategy is all you need to draw in customers who are either considering to employ your services or willing to learn more about the advertised new launch. 

On the other hand, if you neglect your keywords, you could waste a lot of time and money producing content that neither appeals to the correct audience nor generates conversions.

Mobile customers typically visit your property website to search up contact details, learn more about your location, get directions, or read reviews.

As such, optimizing for local marketing is a must. This includes managing your online directory listings, adding location pages to your website, and producing local content.

Once your content is localized, you’ll notice a significant increase in your local search performance as well as conversion rates.

Additionally, try also including social proof of your business. 

You want to make your buyers feel comfortable enough to reach out – part of doing this involves highlighting previous customers’ positive experience. 

Happy clients vouching for your services tend to carry more weight than branded messages from agencies themselves. This ultimately helps encourage potential buyers to convert or at least leave behind their contact information. 

Call-To-Actions (CTA) are arguably one of the most important aspects on your property website. 

These little buttons are the bridge that connects you with hot leads. 

You can provide tons of information, create the most attractive website, pack your page with keywords, but if you don’t have a proper CTA button, you’re just wasting your time. 

However, having just one CTA on your page isn’t going to cut it. 

The trick here is to be clear and remindful, without coming across as annoying. 

Try scattering at least 4 CTAs across a single long-scroll page. This will help constantly re-direct buyers’ attention to your end goal as well as increase your conversion rates exponentially.

Pro tip: While we recommend having multiple CTA buttons on your page, make sure they’re all working towards the same goal. Varying buttons with different messages will only leave your prospects confused, causing them to exit your page without taking any action.

And there you have it – our tried-and-true ways for boosting your property microsite conversion rates! Keen on equipping your marketing arsenal with more sure-fire lead gen tips? Follow our LinkedIn or Facebook pages for regular real estate marketing content! 

Not sure if you have the time to build and regularly optimize your real estate website? Then how about leaving it to specialists of the field? At SellMoreCondos (SMC), we have the art of marketing condo new launches down to science. With more than 20 projects under our belts, we've been helping real estate agents earn $30,000 - $180,000 more comms from new condo launches. Get in touch with us today to learn more!