8 Reasons to Use Google AdWords in Your Real Estate Business
Google Ads (SEM)

8 Reasons to Use Google AdWords in Your Real Estate Business - how you can raise your comms by 180,000 dollars

If your real estate business hasn’t already been using Google Ads, you might be missing out big time. But, it's not too late to turn things around. Here’s how you can stand out among your competitors!

Why even bother with Google Ads?

To date, we have generated more than 2.5 million dollars in real estate commission for agents who are working on condominium new launches. The key to this success? Google Ads.

The Power of Google Ads as a strategic marketing tool is Undeniable.

It helps you effectively draw the attention of potential customers and better connect with audiences that require your services. Modern marketing is a step further up this process which no longer limits business owners to old fashion techniques such as print marketing, referrals, or cold-calling.  Instead, you are offered a wide range of holistic, creative, and adaptive techniques aimed at driving profitable results. One lesser known and untapped solution in the real estate industry is Google Ads (or Google AdWords, as it used to be called). This pay-per-click(PPC) online advertisement platform uses the infamous go-to search engine to exponentially increase business growth by appearing at the top of searched results.

In this article, we share some reasons why you should stop merely relying on PropertyGuru and start using Google Ads in your real estate business.

 1.    Generate real estate leads faster 

Customers decide quickly, change their mind, and shift loyalties easily. As such, one of the more common struggles in every business includes not only generating leads, but also successfully converting them to prospects while the iron is still hot. Google Ads help address these concerns for you by expanding your ad reach beyond property and personal websites, to also include YouTube, Discover, Gmail, as well as other partner sites across Google. This exposure provides you access to both searching sellers or buyers as well as an enormous network of non-search users. Hence why many businesses around the world choose to spend millions on Google advertising every year. This reach, alongside Google's adaptive learning ability and unique understanding of intent, makes it easier to generate high-quality traffic to your real estate agency page. 

2.    Google Ads works on a win-win basis

Marketing is key to drawing in new audiences to one’s business – and the real estate industry is no different. However, money and energy are necessary to achieve scalable results, which often leave small or start-up realtors at a loss. As mentioned previously, Google Ads work based on clicks, meaning you will only be charged by Google once you receive an interested property buyer or seller via the advertisements. In simpler terms, try thinking of Google as a business partner in your company; in order to reap the benefits from this agreement you both have, Google ensures their services benefit you as much as it does them. This includes constantly working on improvements to their $150 billion ad platform. The ‘win-win’ setup is a solution to reservations you may have on wasting ad dollars without gaining a return on your investment, thus why many find this method to be money and time well spent. 

3.    Broaden brand awareness 

Brand awareness often translates to credibility and trustworthiness in the eyes of customers. Nobody wants to purchase a product – much less a house, from an agency they haven’t heard of. Spreading the name of your real estate agency is a crucial foundation to eventually acquiring customers. The traditional – and perhaps even one of the best ways to use Google Ads when aiming to raise brand awareness, is by utilising Google's Display Network. This feature allows you to show up to potential clients that have not visited your real estate website before or follow around those that have as they continue to explore the web. With this golden opportunity, you can effectively increase traffic to your website as well as encourage customers to interact with your brand.

4.    Target a larger customer base at one go

Ever heard of the marketing rule 7? Well essentially, this rule states that a prospective buyer or seller just can't trust you and make a hefty financial decision when they first see your marketing message. Research states that they require at least seven repetitive and consistent interactions with your brand prior to engaging in your services. But naturally, this isn’t exactly feasible when adopting traditional marketing techniques. How would you ensure the clients are targeted repeatedly? How would you track the whereabouts of clients who have visited your page? Where would you get these around the clock services with a reasonable price tag? This is where real estate Google Ads step in. This marketing method boosts your brand’s visibility across numerous platforms with relatively cheap clicks, making Google Ads highly effective for businesses that need a lot of leads but are short on time and heads.

5.    Narrow your audience

Another powerful benefit of using Google Ads is its demographic targeting capacity. With this feature, you can reach a specific set of potential customers who are likely to be within a particular age range, gender, parental status, financial background, or household income with your ads. For instance, if your real estate agency is looking to sell a high-end property, demographic targeting could help you avoid showing your advisement to those who do not fit this bill in order to increase your chances of accurately pursuing your niche audience. Of course, you will occasionally come across visitors to your website that don’t fit your demographics, but having an idea of what the majority of your customers look like will make a huge difference when it comes to the efficacy of your marketing, both now as well as in future campaigns.

6.    You can one-up your competitors

As we mentioned earlier, there aren’t many real estate agencies making use of the multiple benefits that accompany marketing with Google Ads – yet. As of now, you can still get ahead of or even outsmart your competitors while there’s still a chance. 

What’s more, you can even pick up marketing techniques from competitors who are already using Google Ads with auction insights reports. This feature helps you both compare your performance with other advertisers who are participating in the same keyword auctions and also make smart bidding as well as budgeting decisions by revealing where you're succeeding and where you might be missing out on possibilities for better performance. With the information collection from your research, you can even craft improved copies to better tap into intent and generate leads.

The following are the different statistics information offered with auction insights reports; 

  • Impression share shows you how frequently a competitor’s ad appeared in relation to the number of auctions in which you were also competing in. 
  • Overlap rate informs you how many times your competition’s ad appeared when yours did as well. 
  • Outranking share sheds light on the number of times your ad ranked higher in a search auction compared to your competitors as well as if your real estate ad appeared when your competitor’s did not. 
  • Position above rate tells you how many times a competitor’s ad appeared higher on the page than yours.
  • Top of page rate informs you how often your competition’s ad appeared above the search results at the top of the page.
  • Absolute top of the page rate tells your when you've received the absolute top location on a page as the very first ad that shows above organic search results related to your keyword as well as services. 

7.    You can monitor AdWords activity in real time

Marketing is all about trial and error. But how do you determine when something is working and when you should pull the plug? What you should be keeping for your next real estate campaign and what just isn’t cutting it? We’ve already addressed how Google Ads can tap into the intent of your niche audience, but did you know that you can also use its real time analytics to evaluate real-time performance? By setting up multiple variations of your ads, you can immediately and continuously monitor which among the visuals and copies appeal most to the targeted audience with every campaign you launch. This ensures you will no longer be shooting in the dark but seeing results without missing a beat. 

8.    You can get professional Google Ads help for real estate

Let’s be honest. While Google Ads may be straightforward, managing it can be a little difficult or even confusing at times, what with planning your budget, determining your campaign type, figuring out the relevant keywords to bid on, and so on. More importantly, as a business owner, your time is limited and must not be wasted. Luckily, there are digital marketing companies in Singapore that are able to help you out with this predicament. By hiring these capable agencies, you will not only ensure someone is actively working on your campaigns to bring in new leads but also save you money by preventing expensive and wasted clicks before it drains your budget.

It doesn’t matter if you’re a big real estate agency or a small one, Google Ads is one of the most profitable marketing solutions you can find to help streamline your business and drive in converting leads. Looking for a google ads specialist to help open up a new revenue stream for your real estate agency? Look no further than Sell More Condos! For years we have tried, tested, and perfected digital solutions to help real estate agencies in Singapore generate more than 1000 leads. We pride ourselves in providing exceptional digital marketing services ranging from Google ads, to microsite, and more to aid realtors in not only beating back their competitors, but also dominating their local market. Ready to scale your business to its full potential? Get in touch with our friendly team today!

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