Realtors' Lead Gen Using Social Media
Strategy

A Realtor’s Guide To Property Lead Gen With Social Media

Posting on social media platforms doesn’t have to be complicated, confusing, or frustrating. Simply use these tips to help guide your lead gen efforts!

If we had to compare social media platforms to something, it would be a goldmine. 

That’s because this marketing method is crucial to help real estate businesses across the industry effectively score clients and close deals. When done right, realtors can leverage these platforms to not only get noticed by buyers and sellers alike, but to also act as easy conversation starters ultimately leading to long-lasting relationships.  

But which among the many sites should you choose to prioritize? Because if we’re being honest realtors don’t have the time to work through all the options available. 

So, read on to ease your way into the world of real estate social media marketing! 

1. What are my platform options?
1.1   Facebook
2.2   Instagram
2.3   LinkedIn
2.4   TikTok
2. How often should I post on social media?

1. What are my platform options?

1.1 Facebook

Is it even any surprise Facebook made the list? 

As one of the more well-known and widely used social media platforms in Singapore, it would make sense for realtors to tap into the connections that Facebook brings to the table. In fact, it’s a staple platform used by most businesses to help increase their company’s visibility, leads, and revenue. 

But that’s not the reason why Facebook always makes the cut when business owners only have time to post on one platform. 

It’s because the app’s user demographic closely matches real estate target markets in terms of age and income.

Pro tip: Consistency when posting is key, especially if you want to see your lead numbers growing. Don’t be afraid to even leave behind comments on the posts of your followers instead of disappearing after every upload. This can help encourage your followers to return the favour!  

2.2 Instagram

A visible platform like Instagram is the perfect fit for realtors. You can use this app to post stunning images of your property listings, advertise a new condo launch, post video walkthroughs of the house, as well as other information buyers may seek.

When it comes to Instagram, the more posts you make, the more engagement and traffic you’re likely to receive (Take this with a grain of salt, because quantity without quality is pointless marketing, and can even be flagged as spam). 

So, if you’re wondering what you can post about, try these suggestions:  

  • Take your clients behind the scenes with construction updates prior to launching the condo or listing. 
  • Share market updates. 
  • Conduct live Q&A sessions (Pro tip: Be sure to prepare some questions or discussion topics beforehand to avoid awkward silences). 
  • Share your milestones. 
  • Make a how-we-came-to-be video or one introducing your agents.

Pro tip: Nobody likes boring, overused content. So, don’t be afraid to experiment with new content and be sure to use the right hashtags while you’re at it – you’ll be amazed with the results! 

2.3 LinkedIn

More than just a platform for discovering job vacancies, LinkedIn is also a great platform for realtors. In fact, you can even go as far as to say it’s the ideal social network for real estate agents, regardless of whether you sell domestic or commercial properties. 

This is all thanks to the overall professional atmosphere the site has adopted that guarantees you’ll come across people who are either currently house hunting or those who will be soon. 

Moreover, LinkedIn Lead Gen forms are also a fantastic way to convert leads into sales. With the help of these forms, real estate agencies can pose more impactful questions to help gather accurate information about their target market.

Pro tip: Even if you’re not planning on using LinkedIn for marketing purposes, it’s still recommended that you create a page for yourself or your agency. Buyers and sellers usually use the internet to vet the skills, experiences, and qualifications of an agent or company before approaching them. Having a LinkedIn page displaying your work, knowledge, and satisfied client testimonials will definitely help. 

2.4 TikTok

Some of you might be a little surprised at seeing TikTok up here since it’s often associated only with entertainment. But when done well, this site can be used to build your online brand, attract more clients, and even increase your business’ bottom line revenue. 

The reason why TikTok is different from apps like Facebook or Instagram is because of its ForYou Page. Instead of only connecting you with people who are your friends or acquaintances, TikTok’s algorithm puts your video up on the pages of strangers who are likely to be interested in your content. This feature makes it more likely for you to attract new viewers and grow your audience, without costing a penny for advertising.

The key to success in this app however, is to not simply post videos about your listings, but to make content that addresses the common questions and concerns your target market may have. This makes you appear as a reliable as well as credible source of knowledge. 

So, guess who they’ll be reaching out to when they have questions or when they’re looking for a good listing in the area? 

You. 

2. How often should I post on social media?

There is no one magic formula to follow when posting up content on these platforms, and if you try looking it up, you’ll notice different articles giving you different numbers. But if our years of experience in the field has taught us anything, it’s that your strategies are way more important than simply focusing on your content posting frequency. 

However, if you’re looking for a rough figure to kick off your online presence, you can start by posting at least two to three times per week. If you’re on Instagram, besides posting regularly try also using their Stories feature to post every three to four times per week. You can eventually work your way up to a higher number when you’re comfortable. 

As long as you keep to these tried-and-true strategies, you should eventually see the results you’re looking for; 

  • Post consistently. We can’t stress this enough. Giving up half-way through or skipping a month’s worth of content is exactly how you lose the interest of prospects you’ve been working so hard to catch. 
  • Put more weight to content quality rather than quantity. Poor content quality is often a dealbreaker for many followers. This also applies to making sure your work isn’t filled with grammar and spelling errors, sloppy sentence structure, or low-resolution images. 
  • Have a goal in mind. You won't be able to gauge the success of your property content if you don't have a clear objective. 

Pro tip: If you find it difficult to both manage your time between work and posting consistently on multiple social media platforms, try scheduling your content in bulk at the start of every month. If this doesn’t work out for you, you can always hire a quality digital marketing agency to help take this task off your hands (and mind!). 

If you’re in real estate you’ll know what we mean when we say agents don’t always have spare time. In fact, it’s often considered a luxury because the industry doesn’t sleep. So, if you find yourself looking for a helping hand to take care of your social media pages, posts, content, or even new launch campaigns, look no further than SellMoreCondos (SMC)! Besides creating our very own lead generating system to help property marketing agencies across Singapore close deals and earn more than 2.5 million, our team of talented designers as well as content creators are also adept at crafting unique, engaging, and interactive posts to help turn your page visitors into leads. But don’t just take our word for it - get in touch with our friendly team and find out for yourself today! 

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