Advertising Multiple Properties
Strategy

Advertising Multiple Properties – What Realtors Should Know

Multi-portfolio property management is no joke. Here’s what you should know to best prepare yourself on this journey!

Every realtor knows that selling a property isn’t easy. There are many steps involved and making one wrong move along the way could easily cost you a deal as well as comms. This is even more of an issue when you’re juggling multiple properties at a time. 

There’s nothing wrong with marketing multiple properties concurrently. In fact, we encourage our clients to do so! It’s just that things can quickly get overwhelming when you’re constantly driving back and forth between properties, keeping track of the leads, and retargeting them. 

So, if you’re looking for some solid advice on how to keep an eye out for properties worth the effort, as well as tried and true tricks to help maximize your chance at selling (and staying sane throughout this process), then you’re in the right place! 

Let’s get into it!  

1. When is it worth it?

This is a question we get quite often in the field, so we thought to clear the air once and for all. There are a couple things to look out for when you plan on advertising properties concurrently, including; 

  • Making sure all the properties you decide to advertise are built by good developers. We spoke about this briefly in our articles when we addressed questions like How Can I Advertise For International Real Estate? and When Do I Start Or Stop New Launch Marketing Efforts? (+Tips!).

    Basically, developers lay the foundation for your properties – both literally and figuratively. When you have developers who have made a name for themselves in the field and are known to build quality as well as attractive homes, finding interested leads to close a sale would be easier.

    Think about it – who wouldn’t want to buy a new condo launch from developers with a reputation of producing satisfied homeowners? 
  • Having a high marketing budget. We all know advertising for a property isn’t a one done deal. This means along with time, you’ll also be spending quite an amount of money for each marketing effort. So, naturally when you’re advertising for more than one property, this also doubles your marketing expenditures. A good marketing budget to fall back on can mean the world of difference in generating leads. 
  • Starting marketing efforts at the right time. Timing is everything when it comes to selling and that’s why the saying ‘early bird catches the worm’ applies so well in real estate. With competition being so tough, make sure to start advertising at least 2 months from launch. This will give you plenty of time to get ahead of your competitors. 

If you tick all the boxes we mentioned above, then carry on marketing properties concurrently – otherwise, stick to advertising only the property with the best metrics! 

2. Tips on marketing properties concurrently

Here are a couple tips to help you ease the chaos that comes with managing multiple properties; 

2.1 Highlight the unique aspects for each property

When promoting more than one listing, it’s important to understand that each property comes with its own unique vibe and value proposition.

So, take a moment to consider what your listings have – could it be a good location? How about the amenities? Is it close to the MRT? Or is it the large floor plan that’s appealing? Once you have identified these aspects, use them as a focal point in your advertising efforts to really hit them with that wow factor.

Pro tip:
  The medium with which you choose to showcase these aspects are also vital to making a sale – and one of the best ways to do this is by using video marketing!  

2.2 Invest in good advertising

Marketing is the lifeblood of any launch. 

There’s truly no way you can let people know of your properties and draw the right attention if you don’t put word out – and that’s exactly what good advertising can do for you. Don’t stinge on your marketing budget or put out lacklustre effort if you plan on making comms.

Pro tip: If you find yourself struggling to juggle all these properties at one go, be sure to hire a quality digital marketing agency to help you out! 

2.3 Keep everything documented and organized

We can’t stress this enough – do not take being organized for granted.  

Once you start managing more than a handful of properties, it’s easy to get confused or lost when you’re shuffling between them.

Pro tip: Be sure to find what works for you and stick to it – whether it’s creating a large schedule to sort out all your house viewings and setting notifications to remind you a day before or organizing folders by client name, property address, office, listing, offer, and closing documents. 

Need a little help managing multiple properties? Look no further than SellMoreCondos (SMC)! From creating a well-designed property landing page, to click-worthy real estate Google Ads, and attractive microsites for your new condo launches – we can do it all! Over the years, we’ve worked with more than 80 realtors across Singapore to successfully make their real estate digital marketing debut – and that includes helping one of our property clients earn 67% more revenue in just 4 months! Keen to learn more? Get in touch with us today!

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