Best Google Ads Practices
Google Ads (SEM)

Best Google Ads Practices For New Condo Launch Campaigns

Ready to run your property Google Ads at their maximum potential? Read on as we help you reap the benefits of this powerful advertising tool!

With over 100 new launch projects under our belts, it’s safe to say we’re no stranger to crafting click-worthy real estate Google Ads.

That said, we wanted to share some of the tips and tricks we picked up along the way to help you both create as well as manage lead generating new launch campaigns. 

Without further ado, let’s get started!

1. Target the right keywords
2. Tweak your ads for both desktop & mobile devices
3. Build a relevant landing page for every campaign
4. Maximize the use of characters & available tools
4. Test, rinse, repeat.

1. Target the right keywords keywords

If you’ve attended our Google Ads masterclass or read any one of our articles, you’ll know why keywords are so important to your campaign’s success. 

But here’s a refresher anyway. 

Have you ever typed in a search on Google and received exactly what you were looking for? That’s because Google matched your search terms to offer up websites, stores, articles, and ads that contain the same word. 

These words or phrases are called keywords. 

When effectively researched and optimized, they act as a bridge that connects your target audience with your ads. 

As you can probably already tell, keywords are essential for generating leads. 

Every term has a match type, and selecting the incorrect one can easily mean missing out on a lot of possible leads. Google search ads allow three keyword match types: broad match, phrase match, and exact match.

Start by choosing an appropriate number of keywords, generally we recommend sticking to somewhere around 10 to 20 keywords per ad group. You may increase their number as you optimize your ads.  

Pro tip: Make sure to strengthen your negative keyword list. This will keep your property ads from ranking for irrelevant searches or receiving pointless clicks. 

2. Tweak your ads for both desktop & mobile devices

We always recommend our clients optimize their ads for mobile devices. 

This isn’t just because Google favours these ads – but also due to your prospect’s preferences as well. 

With more than half of the web traffic worldwide coming from mobile devices, the need to optimize your website for handphone users has never been more important. 

This not only ensures that the site displays properly on smaller screens, but it also makes it much easier to navigate. Mobile-friendly ads even have larger navigation buttons and are optimized with graphics that fit the size of the screen. 

However, this doesn’t mean you should disregard desktop and laptop users. Instead of simply catering to just one half of your target market, be sure to cast your net wide enough for both. 

3. Build a relevant landing page for every campaign

We’ve said this once, and we’ll say it again – do not link your homepage to the ads. 

Landing pages are designed with the singular focus of converting your visitors into leads. 

Packed with tailored messages, appealing CTAs, and little to no external links, these standalone pages are the key to boosting your conversion rates. 

Just like your ads, aside from optimizing your pages for all devices, you also need to make sure their messages match your ads.

Look at it this way – there’s a reason why prospects clicked on your ads, right? They were interested in what you had to offer and curious enough to learn more. 

Now, imagine clicking on this attractive property ad you came across only to be directed to an agency’s homepage where everything is confusing, distracting, and not at all what you signed up for. 

It’s like buying a ticket to a movie after watching its trailer, only to find the film nothing like what you expected. 

Chances are, your prospects will end up exiting the page instead of converting – and we’re sure that’s the last thing you want for your business. 

So, make sure the consistency within your landing page resonates with buyers, leading to positive reactions and uptake.

Pro tip: Creating relevant post-click landing pages can also improve your ad’s quality score, which then results in a reduced cost-per-click. Read more about it here.

4. Maximize the use of characters & available tools

This goes without saying, but it’s vital that you make sure to use your ads to its full potential. 

After all, what’s the point of forking out cash for your marketing purposes only to skimp on the details that could mean the very difference between a good ad and a great one.  

One such detail is to make the most out of your ad. And we don’t mean just using the available characters as best as you can, but also taking advantage of other tools like ad extensions, Google’s free keyword planner, using RSAs instead of ETAs, and more to truly maximize your ad’s use. 

Since Google charges you for each click on your ads, take every measure to optimize your entire ad experience and drive conversions.

4. Test, rinse, repeat.

We wish we could tell you that you can launch your campaigns and simply leave them to generate leads from thereon. 

Unfortunately, that’s not the case. 

Testing your ads and constantly optimizing them where there is room for improvement is the best advice we can give you for building a winning Google Ads campaign. 

There’s only so much you can learn from reading blogs like this, watching tutorial videos, and attending Google Ads courses. 

If you don’t roll up your sleeves and get some hands-on experiences, you’re never going to learn how you can harness the power of this incredible marketing platform. 

Remember, Google Ads is a long-term investment. 

So, be sure to pull out all the necessary stops! 

And there you have it – your very own recipe for successful new launch campaigns! Want more real estate marketing content like this? Simply follow our LinkedIn or Facebook pages to be informed as soon as we upload a new article! 

Looking for a Google Ads specialist to take this task off your hands? At SellMoreCondos (SMC), our team is more than capable of handling all your digital marketing solutions. From setting up property Google Ads from scratch, to building effective landing pages, websites, and more, we have what it takes to bring your agency to the next level. But don’t just take our word for it, have a look at our results for yourself! Get in touch with our friendly team today for more information. 

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