Why You Should Market New Condos 6 Months Ahead
Google Ads (SEM)

Here's Why You Should Market New Launch Condos 6 Months Ahead

6 months or post launch – find out why advertising new condo launches at least 6 months ahead can get you better leads!

In one of our recent Google Ads classes, Karthik Rames, our instructor, recommended running new condos ads at least 6 months ahead of launch for ideal results. 

Following this statement, we received a lot of questions regarding this time frame, including why we wouldn’t recommend anything lesser than that. 

And so, we decided to put our reasons down on paper. 

So, without further ado, let’s jump right in! 

1. Get a head start over competition
2. More time to work on your ads
3. Easily focus on closing
4. Pay lesser for keyword bids
5. More time to nurture leads

1. Get a head start over competition

Agents are always asking us for tips on beating back the competition, but sometimes it’s the simplest things that get you ahead – like starting early. 

Most realtors only choose to run their Google Ads a couple of months before the condos launch or following the launch date. As such, going against the grain to run your ads earlier will allow it to both reach and snag interested homebuyers way before the majority of your competition even gets into position.

This means you’ll be getting first dibs on qualified buyers who are ready to take the next step. 

Remember, every day you delay gives your competition an additional opportunity to be the first one to market and get clients you could have been closing on. 

Pro tip: Starting early is not useful if you don't actively update your ads with the latest available information on site plans, floor plans, as well as other project details. Prospects won’t blindly convert when you have nothing to show for, so be sure to regularly optimize your ads. 

2. More time to work on your ads

Tapping into the benefits of this powerful marketing platform goes beyond just familiarizing yourself with its foundational knowledge. 

We also recommend that our clients have hands-on practice. 

This includes giving yourself ample time to set up your account, pick out keywords, test different bidding strategies, ready your landing page, and so on. 

Limiting yourself to a rigid timeline will keep you from fully learning the ropes, and in return, also hold you back from getting the most out of your ads. 

In contrast, starting early gives you the advantage and room to figure out what works best for your campaign, so that you can take the time to improve your ads, get a higher Quality Score, reduce your ad cost, and bring in hot property leads. 

3. Easily focus on closing

Once the condos launch, the race is on. 

This is when you want your schedules to be booked for showing instead of only running your ads then – and setting up your campaign earlier can help you do just that. 

This means when it’s time to close in on your leads, you’ll already have promising prospects and good progress in hand. 

Running your ads at least 6 months ahead will help you capitalize on the buzz of the recent launch and strike while the iron is hot. 

4. Pay lesser for keyword bids

Competition drives up your ad costs. 

Yeah, you read that right. 

The stiffer the competition for a keyword, the higher its Cost-Per-Click (CPC) as rival companies try to out-bid each other for top spots. 

In other words, if your plan was to start marketing later on to save expenses, you just might end up doing the opposite. With all your competitors entering the market at the same time, it’s easy to see CPC prices as high as $15. 

At this point you might even find more agents rather than searches from prospects coming in. 

The last thing you want to do is play for a lost cause here, so instead of losing out on an opportunity to earn your comms, start early. 

Pro tip: Long-tail keywords typically tend to have much less volume of searches attached to them, so make sure to also target them in your ad copies. For more tips on reducing ad CPC, read here

5. More time to nurture leads

Buying a home is more than a simple decision – in fact, it’s one of the biggest commitments we make as adults. 

As a result, it’s normal to find buyers who seem like they’re dragging their feet on closing, when in reality, they’re just taking full stock of the situation before making informed decisions.  

But while every realtor has experienced a situation like this in their career, acting early to set up and run your ads can give you more time to work on tricky leads as well as their pain points. 

By taking the time to properly engage with them and ask the right questions, you can get a better perspective of what they’re struggling with and address those needs.

This will help push prospects further down the sales funnel as you approach launch. 

And there you have it – our take on why you should give yourself a 6-month room for new launch marketing! Bookmark our blog for more helpful content like this or simply follow our LinkedIn or Facebook pages to stay updated as soon as we post an article. 

Looking for property Google Ads experts in Singapore? Look no further than SellMoreCondos (SMC)! With more than 100 new launch projects under our belts and results that speak for themselves, we’ve helped realtors across Singapore generate over 2.5 million comms, in just 3 years. From setting up your Google Ads, to relevant landing pages, and quality websites – we have everything you need to scale your property marketing business without breaking the bank. Get in touch with our friendly team today to learn more!

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