SMC's Real Estate Google Ads Intro Class: How It Went

Having worked on over 100 new launch projects with 80 different agents, Sell More Condos (SMC) has helped Singapore realtors generate a total of 2.5 million in commissions to date. 

Despite this, we wanted to further assist agents in their marketing journey. 

As such, we took the initiative to organize Google Ads introductory and masterclasses to share our knowledge in the real estate field. 

The uptake was beyond our expectations – thus far, we’ve completed 3 classes with ERA and Huttons respectively, along with 11 more classes scheduled in the next 3 months. 

The intro classes are entirely free – so, if you’re keen to join us the next time around, check out our upcoming dates here!

On 6^th of September, we organized our very first digital marketing class for more than 20 realtors at ERA APAC Centre, Toa Payoh. Titled “Close 1 in 7 leads”, realtors were guided on how to excel at new launches with Google Ads.

Organized and taught by SMC’s Co-Founder, Karthik Rames, the class focused on ways to leverage the power of Google Ads to generate more property leads online. 

In a short 2-hours lesson, we condensed the key learning points of Google Ads into 3 core topics - macro strategies, micro strategies, and lastly, fine-tuning strategies.

Many realtors were not only attentively listening in, but also taking down notes, and participating actively in the class. It was a heartening sight – knowing that they were eager to learn and willing to invest their time to pick up a new skill.

First off, Google Ads is not meant to replace your current forms of traditional marketing. It is meant to supplement your existing marketing efforts, whether you’re giving out flyers, organizing roadshows, or planning door-to-door visits.

You can attend a session and decide whether it works for you. At the very least, you’ll walk away with a better idea of what Google Ads is, and what your competitors are already actively doing.

Plus point? If you manage to get the new condo campaign running on your own, you’ll be getting your leads 24/7 simply from the comfort of your home! And since the class is free, there's nothing to lose here.

Our intro class gives you a taste of what you will learn in the masterclass - should you decide to join it. Beginners start off with a short 2-hour introductory class covering the basic concepts of running Google Ads. From there, if you’re keen to get a more in-depth learning experience, you can opt to sign up for our masterclasses here.

Do note that attending the introductory class prior to the masterclass will help you better understand what you’re learning.

With every class, our objective is to make sure realtors walk away with an overview of how Google Ads work, from beginning to end.

That's why we covered 3 core topics – the macro, micro, and several fine-tuning strategies that can be done for your Google Ads campaigns to maximize chances of success.

Macro strategies include;

• Project Selection. How do I select which new launch condo to work on?
• Supply vs demand. How does market supply and demand of new launch condos affect my campaigns?
• Spending curve. When is it optimal to start my campaign? How much difference does it make to start early or late?
  

Micro strategies include;

• Campaign split. How many campaigns and ad groups should I run?
• Keywords strategy. How do I come up with the right keywords?
• Ad extensions. What are ad extensions and which ones should I be using?

Fine tuning strategies include;

• Landing page. What are the most important elements of a landing page? How does Google rank my landing page based on its structure/layout?
• Bid strategies. What bidding strategy should I be using?
• Ad scheduling. What is the best time to schedule my ads?

‍

Google Ads: Close 1 in 7 Leads (Introductory Class)

Google Ads Masterclass: Win With Google Ads (Masterclass) 

Refreshments and 2x tea breaks will be provided. For more information, click here.

SMC’s masterclass for realtors gets you up to speed with Google Ads. 

Instead of spending your money and time on online classes that may or may not work for you, our setup has been proven and tested by many realtors to yield effective results.

The class is a full day session to teach you how to set up your property Google Ads campaign from scratch, as well as the strategies you can use to improve your campaigns and outrank your competitors.

Once you’ve mastered the skills with us, you’ll be on your way to launching your Google Ads campaigns in no time. 

Ready to join us?

Sign up for our masterclass here or simply drop us a text with “SMC2023” on our contact page to register your interest and enjoy an early bird price of $247 (Normal Price: $297)! 

SellMoreCondos (SMC) is a digital marketing agency for realtors that redefines new launch marketing. We use a systematic, data-driven framework to reduce the workload of agents and increase their profitability. If you need help with your Google Ads, SEM, SEO, landing page, microsite, or website, we’re happy to assist you anytime.