If you’re new to digital marketing, you might have heard of keyword stuffing and how it’s a big no-no. But why is that the case? Read on to find out!
Keywords are a great way to get more eyes on your listing.
So, wouldn’t it make sense to pack your content with as many of them as you can?
That’s where you’re wrong.
In this article, we take a look at what keyword stuffing is, why it’s bad news for your search engine optimization (SEO), and how you can avoid it.
Let’s dive right in!
Keyword stuffing means exactly what it sounds like – you’re basically packing your property website or article with the same keyword. This includes squeezing them even in places where they appear out of context in the hopes of ranking higher for that search term.
There are two main types of keyword stuffing, visible and concealed – and yes, search engines can detect both these practices.
Visible or basic keyword stuffing occurs when you unnecessarily repeat target keywords in your content.
Concealed or invisible keyword stuffing is a little savvier. It employs the same practices as regular stuffing but what’s different is marketers match the colour of the text to the webpage’s background, effectively making it invisible to users.
But what’s so wrong about including a bunch of words to your own content, right?
For starters, keyword stuffed content is practically unreadable.
Your pages and articles should strive to educate as well as interest buyers to leave behind their contact information. Filling them with a repeated term doesn't accomplish this – in fact, it does the exact opposite.
Nobody wants to read something that’s incomprehensible and adds no value.
What ends up happening is readers will be unsatisfied and likely to quickly exit your website, increasing bounce rates, and ultimately, driving future prospects away from your agency.
This leads us to the second reason why keyword stuffing is a bad idea – Google hates it.
The search engine giant is constantly looking for ways where it can best serve a user’s search intent and provide them with the highest quality information.
As such, Google has redesigned itself to outsmart keyword stuffers.
To help higher quality content rank better, Google penalizes “spammy” sites, and may even go so far as to remove your website from the index altogether if it finds you guilty of repeatedly keyword stuffing.
As a result, experts recommend keeping your keyword density at 2% or lower.
Before we get into the dos of healthy SEO practices, let’s first cover how you can spot keyword stuffing in your own content.
The following are examples of visible keyword stuffing;
Your website's pages and articles should each focus on one primary keyword that reflects the search intent of buyers. Ideally, your primary keyword should be a popular search term you want to rank for.
Focusing on one, main keyword helps Google better grasp the content of your page. This considerably increases your chances of appearing higher in search engine results pages (SERPs). Besides, keeping to one primary keyword also aids in preventing keyword cannibalization, which can occur when two or more of your pages compete with one another for the same keyword rankings.
You can also select two to five related, secondary keywords. These can be used several times in place of your main keyword. Types of secondary keywords include, long-tail keyword variations, synonyms, or just terms that are strongly linked to the subject at hand.
Pro tip: Another good practice is to make sure your content pieces include more than 600 words in the main body copy. This alerts Google that the content offers valuable information to readers.
You’re not selling properties to Google.
So, stop trying to please the search engine and instead, keep your readers in mind when creating your content.
Writing for your readers is the easiest way to make sure the right keywords flow naturally throughout your pages and articles.
All you need to do, is make sure your content is helpful, useful, as well as relevant to your buyer’s needs. Once Google picks up on this, your page will eventually climb the ranks on search results.
Besides focusing on your content, if reaching Google’s top search spots is what you’re looking for, then there are many other ways of doing this, including;
And that’s all we have for you in this article! Looking for more real estate content to help you beat the odds? Check out our previous articles and make sure to follow our LinkedIn or Facebook pages for more helpful tips!
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