Our agent nets $75,000 in comm earnings in our latest project
Our Avenue South Residence campaign was long and slow, but the agent managed to make back close to 10x the ad spend.
Google Ads + Microsite
Google Ads - Expanded & Responsive ads
Total Commissions Earned
Avenue South Residences was an interesting project. Given that it was in a very attractive location with a very decent price so we expected it to be hotly contested. Going in, we expected to play the long game and knew that consistency and following up would be the key to winning this one.
- Aim was to setup up the campaign and run it within 2 weeks.
- Targeted 2 leads a month with at least one closing overall
Execution
This should come as no surprise anymore. We now have our 3 step process down to a T. One new thing we tried in this campaign was to attempt to reduce the number of keywords and spread the budget across more months to capture some of the earlier leads.
- Keywords and Ads in 3 days.
- Landing mircosite setup within 7 working days.
- Launched from ads our our account within 10 days of confirmation.
Results
Truth be told, we had hoped that there would have been more leads. However, it was not to be. Despite that, this was still a very strong showing for the agent. Leads generated made the agent over $75,000. While we only generated 10 leads, it seemed that the leads were of high quality so closing was easy and efficient.
Here are the key stats from the campaign.
- Total 10 leads generated over 8 months.
- Total $75,000 in comms earned.
- Total $8K in ad spend.
- ROAs (return on ad spend) of 9.4x or 940%
Don't take our word for it, take theirs!
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