Good leads on a modest budget = Good chance of success.
Relatively cheap and hot leads always make for a great marketing campaign. This Mayfair Gardens campaign is great evidence of this.
Google Ads + Microsite
Google Ads - Expanded & Responsive ads
Project Overview
Mayfair Gardens is one of those extremely rare and beautiful developments. Located in a very desirable area, we knew it will attract heat and with that plenty of competitors ads as well as other agents. This was going to be a marathon campaign.
- Aim was to setup up the campaign and run it within 2 weeks.
- Targeted 5 leads a month with at least one closing overall
Execution
If you have been reading our portfolios, you know that our work always starts with our 3 step process. No different this time. We did, however, have to keep in mind that this was going to be a very competitive campaign so we paid particular attention to ad and landing page quality scores.
- Keywords and Ads in 3 days.
- Landing mircosite setup within 7 working days.
- Launched from ads our our account within 14 days of confirmation.
Results
We fell short of the lead requirements, however the agent was very happy with the results. It is not everyday that you get 17x return on your ads spend.
- Total 22 leads generated over 11 months.
- Total $60,000 in comms earned.
- Total $3.5K in ad spend.
- ROAs (return on ad spend) of 17.1x or 1710%
Don't take our word for it, take theirs!
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Marketing a new launch soon?
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