How we helped our realtor clients earn 67% more revenue in 4 months
One Pearl bank was a great campaign for our clients. There were a good amount of leads over a decent period of time with a good number of closings. This was for a pool of agents running the same project.
Google Ads + Microsite
Google Ads - Expanded & Responsive ads
Project Overview
The One Pearl Bank project was one of our earlier projects in 2019. We had quite a few agents who were interested in running this project. Our system was new and unproven and we were eager to ensure we could deliver quality.
- Aim was to setup up the campaign and run it within 2 weeks.
- Targeted 5 leads a month with at least one closing overall (about 30K comms per unit)
Execution
We deployed (what is known today) as our 3 step process.
All the agents we were speaking to at that time were very interested in running a campaign for the One Pearl Bank project. We took this as a sign of this project attracting significant hype. Through our research we found this project to be of decent size as well as affordable and well marketed. This made it a perfect campaign for our system.
We immediately got to work.
- Keywords and Ads in 3 days.
- Landing mircosite setup within 7 working days.
- Launched from ads our our account within 14 days of confirmation.
Results
It was safe to say that we exceeded our clients' (and our) expectations. The results were remarkable. Many of the things we did in this campaign have now been turned to our SOP and you'll likely be going through them as well.
- Total 25 leads generated over 4 months.
- Total $90,000 in comms earned.
- Total $16K in ad spend.
- ROAs (return on ad spend) of 5.6x or 560%
Don't take our word for it, take theirs!
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