80 leads in one campaign - our best lead generation campaign by far
A record-breaking campaign. A low budget campaign but it performed better than expected. Revealed some of the most important factors for campaign success, which we check for even today.
Google Ads + Microsite
Google Ads - Expanded & Responsive ads
Project Overview
We knew this project was a hot one. However, we were helping our client operate on a small budget (Covid really wasn't easy on any of us. And so the rules were set. Small budget, fast launch and somehow we had to make it work.
- Target 10 leads a month with at least one closing overall.
- Keep ad budget to $3k
Execution
The build process was still the very same. We had refined the consultancy process and got the ball rolling fairly quickly. One session with us was all it took to decide on the project and it's parameters. No one was doubting the project'(Pasir Ris 8)s viability, so we moved as fast as we could to try and beat the market.
- Keywords and Ads in 3 days.
- Landing mircosite setup within 5 working days.
- Launched from ads our our account within 7 days of confirmation.
Results
The greatest regret we all have to this day was the fact that we did not spend more on this campaign. As you can see, the results exceeded expectations by quite a large margin.
- Total 80 leads generated over 3+ months.
- Total $75,000 in comms earned.
- Total $3K in ad spend.
- ROAs (return on ad spend) of 25x of 2500%
Don't take our word for it, take theirs!
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Marketing a new launch soon?
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