What To Do Next After You Have Leads?

Pre-Launch: I Have Leads, What Should I Do Next?

Read on to learn how you can effectively convert property leads into clients with our guide on lead tracking, automated follow-ups, personalization & more!

Quek Qiao Hui

February 20, 2023

As a real estate agent, having a steady stream of leads is only the first step to filling up your sales funnel and getting your comms. 

So, what exactly should you do once you have your leads?

Don’t worry - we’ve got you! 

Let’s dive right into the steps you can take after acquiring your leads:

1. Follow up fast
2. Analyze their needs
3. Swing your customers to other projects
4. Use automated software tools
5. Leverage on new systems such as 8ambrief

1. Follow up fast

When you have leads as a real estate agent, the most important thing to do next is to follow up quickly and effectively. 

In fact, your ability to respond promptly can make all the difference in closing a deal.

This means answering phone calls and emails promptly, as well as making sure that you're always reachable. Arrange for a face-to-face follow up as much as possible to get to know your prospect personally. 

If you're on leave or unavailable, make sure to set up an automatic response that lets callers know when they can hear back from you.

Never expect people to get in touch with you. It is your job to get a hold of them.

Phone calls, text messages, and email follow ups are also effective ways to open doors that connect you with prospective clients.

Keep in mind to not be pushy and have a clear call-to-action when following up. When done in a timely and personalized manner, you increase your chances of turning these leads into clients.

Pro tip: While it may be tempting to give up on a lead if they don't respond right away, it's important to remember that people's needs and circumstances can change. Sometimes, it takes a few follow-up attempts to close a sale, so don't give up too easily.

2. Analyze their needs

A solid understanding of what clients want will go a long way toward building your reputation as a professional in the field.

By analyzing these needs, you can better tailor your services and increase your chances of closing a sale.

The first step in analyzing a customer’s needs is to gather as much information as possible about the lead. 

This can include basic information like their name, contact number, and the type of property they are interested in. Make sure to also check details such as their budget, location preferences, and any specific features or amenities they are looking for.

Once you have this information, it's important to take the time to really understand your lead's needs. This means looking at their preferences and requirements in detail, and trying to understand what they are looking for in a property. 

For example, if a lead is looking for homes with a spacious living room, it's important to understand that this is not just a preference, but a requirement for them.

Another important aspect of analyzing customer needs is to understand their timeline and urgency. For example, if a lead is in a rush to buy a property, you'll need to be able to act swiftly and efficiently in order to meet their needs

On the other hand, if a lead is in no rush, you can take the time to offer them a variety of options. Understanding their timeline and urgency can also help you to prioritize your follow-up efforts and ensure that you're focusing on the leads that are most likely to convert!

3. Swing your customers to other projects

There may be times when a client is no longer interested in a particular property or project.

In such situations, it is important for agents to "swing" their clients to other projects that may be more suitable for their needs and preferences.

One way to do this is by being knowledgeable about the market and the properties available. 

This requires diligence on your part to keep yourself updated on the latest listings and trends in the real estate market. 

You should also be familiar with the different neighbourhoods and areas in your coverage, so that you can easily recommend other properties that may be of interest to your clients.

Ask your clients about their budget, location preferences, and other factors that are important to them. This way, you can easily recommend properties that match their criteria and boost your likelihood of closing a deal.

Realtors can also use their network and connections to find properties that may not be publicly listed. By working with other agents and developers, you can access exclusive listings and off-market properties that aren’t available to the general public. This can increase your clients' chances of finding the perfect home.

4. Use automated software tools

With so many leads at hand, it can be easy to lose track of who you've reached out to and when you did it.

By using automated tools, you can save time, stay organized, and increase your chances of successfully closing a deal.

A popular way to track leads is by using a simple spreadsheet or more advanced CRM (Customer Relationship Management) softwares, such as Salesforce, Zoho or Privyr. This makes it easy to see which leads you've reached out to, when it happened, and also allows you to quickly access all the information you need about a particular lead.

You could also tap into email marketing softwares to send automated follow-up emails to leads, keeping them engaged and helping you stay on top of their minds. Some examples of email marketing softwares include MailChimp, Hubspot, and ActiveCampaign.

A third type of automated tool that real estate agents can use is marketing automation softwares. These tools allow you to automate repetitive marketing tasks, such as social media posts, email campaigns, and lead nurturing. Some examples of marketing automation software include Airtable, HootSuite and OneUp.

With various software and tools in place, you can automate your tasks in the background, freeing up your time to focus on other aspects of your business. 

5. Leverage on new systems such as 8ambrief

In order to analyze your customer’s needs effectively, it's also important to have a thorough knowledge of the local real estate market. 

This means staying up-to-date with current trends, prices, and available properties, so that you can make informed recommendations to your leads.

As such, we’ve created our very own web scraper that crawls through the top 50 news sources in Singapore to deliver you the latest relevant news, according to your chosen districts at 8am, daily. 

Being updated with current events could be a great conversation starter with potential clients, and might even give you an edge in finding great deals for your clients.

Wait no longer, check it out here today and get leaps ahead of your competition!

And that's it! 

Interested in seeing our work up close? 

Over the past few years, SellMoreCondos (SMC) have served more than 80 realtors in Singapore to generate over 2.5 million dollars in comms. But that’s not all that we do – our talented creative team can also help build you attractive property landing pages and google ads, all wrapped up in a range of affordable packages. Be sure to get in touch with our friendly team to set up a successful new launch condo campaign of your own!

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