Realtors Don't Have To Be Extroverts
Strategy

Realtors Don't Have To Be Extroverts To Survive – Here's Why!

That’s right! Read on to find out how you too can close more deals and earn those comms on your terms.

There is a misconception that introverts can't perform equally well or better in sales as their extroverted counterparts.

We're here to break the myth.

If you're an introvert or ambivert like me, here's how you can gain a solid customer base or grow a following without having to push yourself out of your comfort zone!

1. Run your own Google Ads
2. Keep up to date with the latest topics
3. Build your social presence
4. Be diligent - don't get undercut
5. Manage your expectations

1. Run your own Google Ads

Technology is empowering the quieter half of our population. As such, with Google Ads, you’re able to generate leads easily without stepping out of your house or making endless cold calls to uninterested prospects. 

We’re not going to lie though - it might be a challenge to start if you know nothing about Google Ads and have no technical knowledge on how to build your own landing page. This is why most realtors try taking up online digital marketing Google Ads courses to help them out. 

All you need is to find experienced specialists who are willing to teach you the ropes during a Google Ads Masterclass. Alternatively, if you’re short of time and rather hire an expert to create winning ads on your behalf, check out our service offerings here

2. Keep up to date with the latest topics

The value of a real estate agent lies with their knowledge. 

Regardless of whether you’re an extrovert or introvert, people look up to and depend on those who know the most.

It’s important to keep up with the latest news and be aware of the market trends for yourself. Spend more time collecting data from real estate news, articles, and blogs. Anyone who keeps themselves up-to-date on real estate topics has the ability to service their clients effectively and stay at the forefront of the real estate field.

On top of that, introverts in the field tend to be calmer while delivering information. This actually helps them appear wiser, experienced, and dependable. It’s an advantageous personality trait that easily puts clients at ease! 

3. Build your social presence

Who says introverts can’t thrive on social media?

An active social media presence is a great marketing method for introverts to grow their clientele without physically putting themselves out there. This way, you can take your time to think through and perfect your marketing material and ad copies. 

You can also go a step further and connect with fellow introverts by marketing with words that will appeal to them. Start by trying out phrases that speak to them in your social posts like, “the contemporary styling conveys serenity and quietude” or “a tranquil tree top walk”. You can then work your way up to longer posts from there.

Besides, since these platforms are also highly visual, you can also update your potential clients with whatever you want – from new property listings, to industry and market news, helpful content for property purchases, and so on. This makes social media platforms the perfect place to engage followers rather than tiring out yourself or your clients with sales pitches.

What’s more important is that you’re building a strong online presence to increase your reach. This can be done by regularly scheduling your content or engaging your followers when you speak to them privately.

Then again, if it’s not your cup of tea, you could consider hiring a social media marketing team to take over this responsibility.

4. Be diligent - don't get undercut

It's common to get undercut by other agents or even your own clients. So, if you’re new in the field, be careful when sharing information. Other agents might use these details to close on your potential customers. 

“One of the best ways to prevent undercutting is to build a good relationship with your clients,” Vivian Chong from Huttons shares. As great listeners that can connect well with customers to make them feel like they are being heard, this is where introverts make exceptional real estate agents - all you need to do is play to your strengths!  

But in the end, the best real estate agents are those who constantly work toward improving themselves. Whether you’re an extrovert or an introvert, there’s nothing stopping you from being a successful real estate agent if you’ve adapted your daily routines and use your personalities to your advantage.

5. Manage your expectations

Of course, there are plenty of parts in the job that won’t come naturally to an introverted realtor.

There’s always a certain expectation that real estate agents in general have this image of being loud, over the top, salespeople. Otherwise, you’re less likely to succeed.

If you identify yourself as an introvert, forcing yourself to act as an extrovert might lead to potential burnout in the long run. 

Once again, try playing to your strengths. 

Use networking methods that you prefer and show up prepared. Successful agents know they need to study up on markets and perfect their sales strategy. While extroverted agents have a natural sense of fun and spontaneity, it’s difficult to win customers with powerless fluff.

As a general rule of thumb, be sure to remove expectations of yourself. When our lives are ruled by personal expectations, it can make every day a struggle. Whether you fall short as compared to others, succeed, or fail, simply learn as you go!

Interested in getting more leads but lack the luxury of time to set up a digital marketing campaign?  Come look for us! At SellMoreCondos (SMC), we’ve assisted more than 80 property marketing agencies in Singapore to generate thousands of property leads, which has earned up to 2.5 million in comms. From creating a well-designed property landing page, to click-worthy real estate Google Ads, and attractive microsites for your new condo launches – SMC does it all. Keen to learn more? Get in touch with us today!

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